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The Centre for the Study of Behaviour Change and Influence

Monday, 14 March 2016

ESRC #6 as it happened - live Twitter feed

Welcome to the live Twitter feed for #esrc6
Professor Alan Tapp has started us off with his talk on the relationship between cyclists and motorists #esrc6
Discussing Road Wars project and the subject of harmony on the roads #esrc6
Prof Tapp discussing comments people make about cyclists. Lots of talk of Lycra #esrc6
Criticisms in the media about cyclists. 'Cycling is the most damaging thing for London since the Blitz!' Nigel Lawson #esrc6
Politicians not innocent either. Claims in House of Lords that cycling more dangerous than driving are very damaging #esrc6
8 million adults say they are making plans to cycle, but they don't do it #esrc6
RT @DaveJMcElroy: #esrc6 @BChangeSeminars starts by examining the cyclist-motorist conflict #cycling
People don't cycle because they see it as dangerous. Meanwhile motorists get confused by cyclists #esrc6
No moral differentiation between cyclists and motorists - no logic to it at all. #esrc6
Cyclists behave badly but it doesn't tend to have the same consequences #esrc6
You end up with discrimination and negative behaviours #esrc6
People tend to blame the others and you end up with road wars. Motorists don't understand cyclists #esrc6
The Nice Way code - got slammed by cyclists. #esrc6
It's complicated. Can we get to a point where there is more understanding and harmony? #esrc6
Education, marketing and psychological techniques all possible, but you need money #esrc6
Can we start a social movement? Sometimes you need a big social trigger to change things. Also need a sense of humour #esrc6
Prof Tapp has finished his talk and is taking Q&A #esrc6
Need to make cycling a way of life as it is on the continent #esrc6
Next speaker is James Faulconbridge #esrc6
Going to talk about commuting, practice theory and fleximobility #esrc6
Project funded by UK energy programme. We all know we need big change - we think of travel behaviour as static and habitual #esrc6
That was the premise for the project. Two year longitudinal study in Brighton and Lancaster #esrc6
Are we missing something by focusing on the psychology? Dominant interventions seem to be on disincentivising driving #esrc6
What is travel? What is involved in 'doing' cycling? What competencies and materials do you need? #esrc6
A bit of nudging and info can invoke change, but nowhere near enough. Need more structural changes #esrc6
Even leisure cyclists might not cycle to work- requires a whole different set of competencies #esrc6
RT @DaveJMcElroy: Capitalising on moments of chaos @Disruptionproj with James Faulconbridge. Good chance to reset entrenched habits? #esrc6
Spatial complexity - people are going to multiple places in one journey under tight time constraints #esrc6
Fleximobility thinks about the whole system and how you can make structures more dynamic #esrc6
About making it possible to use the bike or the us more of the time. Not about abandoning the car completely #esrc6
Need to create time and space and environment that is more open to sustainable forms of travel #esrc6
Greater flexible working, relaxing the time pressures - need to move from space-time rigidity #esrc6
Low carbon travel needs to recognise as a practice in its own right #esrc6
Need to think about wider structural issues and how they could compliment the changing of attitudes and behaviours #esrc6
James Faulconbridge concludes his talk and is ready for Q&A #esrc6
Need to recognise that not everyone makes regular a to b trips. There are other complexities to juggle - school, clubs, leisure #esrc6
Need behavioural and structural change and less focus on the individual #esrc6
Adrian Davis is the next to speak #esrc6
Different sectors and specialisms tend to exclude others and make problems when they try to collaborate #esrc6
Challenge for better integration of the value of evidence. Different professions have a different interpretation of key concepts #esrc6
Where does evidence sit in local government? We do what the politicians say we must do #esrc6
We often use a common sense approach, which might not necessarily be the same as the evidence base #esrc6
Why do we lose the evidence pathway in local government? We should be using most robust evidence as standard #esrc6
Important to build appropriate relationships for collaboration #esrc6
Translational research - de-jargonising academic work to ensure evidence does get to practitioners #esrc6
Need appropriate branding to get robust evidence to the right people #esrc6
Thanks to Adrian Davis who has now finished and is taking Q&A #esrc6
Reconvening after lunch for Sally Cairns' talk: some thoughts on changing mobility behaviour #esrc6
Car use coming down in urban areas. Evidence that change is happening anyway. #esrc6
35% of adults changed mobility behaviour on a week day during the Olympics, so change is possible #esrc6
A lot of evidence that behaviour change is possible in the right context. Synergy is important too #esrc6
Massive growth in teleconferencing offers opportunity to reduce the need for business travel #esrc6
Also big change in availability of information online - Google maps, travel apps etc. Smart travelling for informed decisions #esrc6
Diversification of active travel - scooters, electrically assisted bikes. Makes active travel more inclusive #esrc6
Self quantifiable feedback mechanisms more available to people. Effective interventions and increasing scope to influence behaviour #esrc6
Mobility behaviour can change and making a difference is possible. #esrc6
Sally Cairns concludes her talk. Q&A now #esrc6
Question about whether limiting car parking is effective in implementing behaviour change #esrc6
Sally: yes, but it has to be part of a wider strategy. Offer incentives for other modes of transport too #esrc6
Success depends on what other options are #esrc6
RT @stella_warren: Interesting talk on Fleximobility by @JRFaulconbridge. Now on @Adrian4Davis taking a look at the evidence     #esrc6
Thanks to Sally Cairns - Graham Parkhurst is next to speak #esrc6
There is an opportunity but we need to do much better targeting says Graham #esrc6 https://t.co/iqggfc2WgJ
What really matters is how much a car is driven, not what the emissions are #esrc6
Need both behaviour change and technical fixes #esrc6
No doubt that behaviour does change and has changed enormously #esrc6
Society and space reorganised in the 1970s when cars became a necessity #esrc6
Polarisation in behaviours. Could be that families over 30 more dependent on the car #esrc6
Why aren't we seeing better results given the amount of work that's going into studying travel behaviour #esrc6
75% of journeys of less than one mile, people already walk. Suggests people will use alternatives where conditions allow #esrc6
Bristol's cycling has increased by 93% over past 2 years, but car use also gone up #esrc6
Our messaging for behaviour change is just too weak #esrc6
Smoking and alcohol use have much more effective messaging strategies #esrc6
Speeding and road user behaviour: also clearer messaging, examples of what can go wrong, consequences etc #esrc6
Need a clearer sense of responsibility #esrc6
Communication needs to be realistic. Previous messaging has been confusing #esrc6
People can have wishful thinking - giving up something else excuses other non-green behaviours. Not always the case #esrc6
Something akin to personalised carbon planning is needed #esrc6
Has to be voluntary-based but need a clearer sense of which behaviours are most damaging for the climate #esrc6
Concludes Graham's talk, Q&A now #esrc6
Chris Mather is now taking the stage to discuss a practitioner's view #esrc6
Q to audience- what do TfL do? A- everything on rubber and rails #esrc6
River services and cable cars also TfL's responsibility #esrc6
Vital to keep London moving - Europe's first mega city #esrc6
A lot of political pressure. New mayor coming in - will be the boss. He leads regardless of the evidence base #esrc6
Need to invest in infrastructure. We are building lots of big capital projects #esrc6
Acton to Barking cycle path in progress #esrc6
Some of these infrastructure changes will force behaviour change whilst creating additional capacity #esrc6
Intelligent management of the road network - can change signalling remotely to ease congestion on demand #esrc6
But, with all of that we still can't keep on top of growth in demand in London in the long term #esrc6
Do you have to travel? Can you work remotely? Can you do a conference call instead? #esrc6
Olympic Games stopped people using cars in the city. Got all the athletes to their events on time #esrc6
But people went back to their old behaviours after the games #esrc6
Schools programme - STARS. Get kids involved with schools travel advisors. Walking buses, cycling to school weeks #esrc6
Average 8% reduction in car use as a result #esrc6
Also work with workplaces on increasing cycling #esrc6
RideLondon - have to demonstrate real behaviour change to justify closing down London streets for the event #esrc6
Road user charging has got to happen, it's just a question of when #esrc6
Parking is political plutonium - nobody wants to take parking away. A lot of traffic produced by people looking for parking spaces #esrc6
More night time deliveries coming in, spreading freight over 24 hours #esrc6
Driverless cars will have a massive impact on TfL's revenue #esrc6
Chris Mather has finished his talk #esrc6
Q&A now. Congestion charge: price is not a factor. Those who use it now would use it at any price #esrc6
A challenge of a confusion of innovations that don't link up - eg Uber wasn't part of the plan, so how do you keep on top of it? #esrc6
Things like Uber can put you on the back foot, but TfL are trying to stay on top of it. We are open to mobility trials #esrc6
Ride London was a direct legacy of the Olympic Games. We spent a lot of time evaluating the impacts #esrc6
Housing infrastructure will be a key aspect of future planning for transport #esrc6
General Q&A now. A massive thank you to all of our speakers today as we wrap up... #esrc6
...also a big thank you to @arnolfiniarts for an amazing lunch - a lot of very good feedback! #esrc6

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