An interesting article... seems the media has finally caught up with the idea that nudge-enomics is not THE answer... just AN answer. Surely what the House of Lords 'Behaviour Change' report concluded 3 years ago?
http://www.theguardian.com/science/2014/jun/01/nudge-economics-freakonomics-daniel-kahneman-debunked?CMP=twt_gu
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The Centre for the Study of Behaviour Change and Influence
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